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Buyer Persona

Daniel Simonet

  • Occupation: Filmmaker

  • Status: Single, looking for a partner

  • Location: Queens, NY

  • Archetype: Film enthusiast

  • Traits: Creative, determined, and gregarious.

  • Quote: “Yo, check out this video I found!”

  • Brands: Instagram, YouTube

  • Motivations:

    • Incentive: Occupational upward mobility

    • Achievements: Growth

    • Power: Creativity/Social

  • Goals:

    • Build his film brand

    • Collabing

    • Finding creative inspiration

  • Frustrations:

    • Unable to connect with other filmmakers

    • Lacking inspiration

Bio about Daniel:

Daniel is a young filmmaker who fell in love with video making after watching YouTube, movies, and TV shows as a kid. He wants to make videos as a professional job but has some trouble finding good ideas. He also just wants short content that’s entertaining and genuine.

Statistics

  • Personality:

    • Introvert 35% Extrovert 65%

    • Sensing 65% Intuition 35%

    • Thinking 75% Feeling 25%

    • Judging 65% Perceiving 35%

  • Technology:

    • IT & Internet 7/10

    • Software 7/10

    • Mobile Apps 8/10

    • Social Networks 9/10

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